We are selling online like never before. Things are going particularly well for kidswear, where sales have increased by 192%. … More
Category: Fashion
“Confidence for Every Body” – a campaign to give women a boost
At KappAhl we know that women have different shapes and experiences. And we want everyone to feel comfortable and confident. … More
More sustainable jackets for the whole family
This season offers a great choice of cosy, comfortable and more sustainable winter jackets for everyone in the family. The … More
Personal shopping an immediate success online
What goes well with what? What works on my body? How can I style my favourite trousers? Personal shopping online … More
The Newbie bus continues its summer tour
Newbie on tour has been a success throughout the summer and now it’s time for the final stops. Yesterday, the … More
Newbie’s British victory tour keeps rolling on – by bus
This autumn will see the opening of Newbie’s first two British stores outside of London. And to meet our growing … More
How we’re working to boost organic cotton
Compared to conventionally-grown cotton, organic cotton is both more expensive and challenging to grow. In partnership with OCA, Organic Cotton … More
Yet another reward for Newbie!
Yesterday, Newbie won the prize for best new chain of stores in Poland. PRCH Retail Awards is an annual recurring … More
Newbie won the prize for best new children’s fashion brand
Which is the best new children’s fashion brand in Britain? Newbie! Yesterday we won first prize in the Little London … More
Fashion for everyone – then and now
Coats for everyone! 65 years ago, KappAhl’s founder Per-Olof Ahl broadened the market’s narrow range and made affordable coats for … More
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