Kappahl’s signup competition for “Skräpplockardagarna” complete


Over 600,000 children have got involved in Skräpplockardagarna (Litter-Picking Days). KappAhl helped to recruit schools for the campaign.
We are so happy that we reached so many kids and their schools and pre-schools,” says Charlotte Högberg, Head of Corporate Communications at KappAhl.

This year, we at KappAhl have been helping the organization Håll Sverige Rent* to recruit schools for their campaign Skräpplockardagarna (Litter-Picking Days). Through notices in our webshop, parents and their children were able to send messages to their schools about joining the campaign. Every child who took part in KappAhl’s signup competition also came in with a chance of winning a nice top. The competition has now ended, and we are proud to award five children their very own slogan tops from here at KappAhl. Every winner also gets a certificate.


Here are some of the children’s reasons for why their schools should take part in Skräpplockardagarna:

“People mustn’t harm animals or nature!”

“We all need to do our bit for the environment, so that all people and animals can have a prospect of a safe life. As kids, we can also help to influence the grown-ups and get them to understand how serious littering nature is. A good start when we are small will make it easier for us to have a say when we get older.”

“People have to help the animals and do their bit, here and now, to make the future a cleaner place for everyone.”

Skräpplockardagarna is organised by the organization Håll Sverige Rent (Keep Sweden Tidy Foundation), in cooperation with Sweden’s municipalities. The campaign’s purpose is to encourage children to pick up litter in green spaces, and to reinforce the belief that together we can make a difference. This year, over 700,000 de-litterers from all across Sweden got involved in the campaign. 615,000 of them were children.

“Litter is one of the biggest environmental issues of our time, and one we need to tackle now. It feels great that we at KappAhl can help to support this important campaign, and that so many kids are getting involved. We look forward to continuing our great work with Håll Sverige Rent,” says Charlotte Högberg, Head of Corporate Communications at KappAhl.

This year’s litter-cleaning campaign is now over, and it is no longer possible to order free materials from Håll Sverige Rent. However, many schools and pre-schools are continuing to pick up litter on their own.

*Håll Sverige Rent (Keep Sweden Tidy Foundation) is a non-profit organization that promotes recycling and combats litter through public awareness campaigns and environmental education. The Foundation strives to influence people’s attitudes and behavior in order to encourage a sustainable development.

Posted by Elina Bratt Lejring

#HållSverigeRent #Skräpplockardagarna #LifeatKappAhl #Sustainability