Space for more sustainability in Responsible Fashion

RFResponsible Fashion is the umbrella term for all of KappAhl’s sustainability work. “Responsible Fashion is about sustainability in its wider sense, and means that we take responsibility for our business – the entire chain from production to recycling – and how that affects people as well as the environment,” says sustainability manager Fredrika Klarén.

Sustainability is a complex term. It is perhaps most likely to make us think about chemicals and materials, or quality, even, in the sense that garments should last.

But it’s also about people, and within ­Responsible Fashion we have also made space for social issues. For example, us working to ensure fair working conditions in production, showcasing garments on models with a healthy BMI and having a plus-size assortment.

It’s also about diversity – for example, the fact that we make skin-coloured underwear for different skin tones.

“Responsible Fashion is about ­sustainability in its wider sense. In other words, it’s about more than just our green labels. The goal is for KappAhl’s customer to feel confident that we are taking responsibility and acting in a responsible manner in all regards,” says KappAhl’s sustainability manager Fredrika Klarén, before continuing:

“We know that our customer cares about sustainability, but that she doesn’t always have the time, energy or possibility of getting into the nitty gritty. So she should feel confident that we’re ­taking care of that for her.”

Could we go so far as to say that we’re sustainable? “No, but we can say that we’re well on our way. And that we’re aiming high. We’ve set a few ambitious targets for our sustainability work, and we intend to meet them,” says Klarén.

Want to know more? See the films on our sustainability work Make it feel right.


…an assortment where 53 per cent of garments are sustainability-labelled.

…85 per cent more sustainable cotton.

…Newbie collections, in which all materials are organic or recycled.

…suppliers who meet our social requirements 100 per cent.

…job guarantees for the women who complete our training in textiles at our training centre in Bangladesh.

… and more here

KAPPAHL WILL (among other things)…

…be using only more sustainable materials across our entire assortment by 2025.

…be using only organic, recycled or more sustainably cultivated cotton across our entire assortment by 2020.

…have 100 per cent renewable energy in our stores by 2020.

…have an assortment in which at least 50 per cent of all products can be recycled by 2025.

…have 100 per cent key suppliers with cleaner production by 2025.

…be using 100 per cent more sustainable production processes across the entire assortment by 2030.

…reduce our greenhouse gas emissions year on year (kg per garment).

… and more here