KappAhl doing good through Responsible Actions

social sponsring

More than SEK 3.4 million. That’s how much money we at KappAhl donated last year to organisations working for a more sustainable society, both socially and environmentally.

KappAhl Responsible Actions is the umbrella name for KappAhl’s social sponsorship endeavours. In the last financial year, from 1 September 2016 to 31 August 2017, we donated just over SEK 3.4 million to organisations that promote sustainable development and support vulnerable people.

“Part of the important work we do to give something back to the countries we operate in revolves around helping disadvantaged women and children. We do this in a number of ways – by donating money ourselves and/or by asking our customers, in different ways, to help us to support the organisations working with these causes in our production and sales markets,” says Charlotte Högberg, Head Corporate Communications at KappAhl.


Since One Bag Habit launched in our stores on 1 June, it has raised SEK 539,839. This money has gone towards The Hunger Project and UNHCR’s aid initiatives for refugees, primarily in Bangladesh.

Going forward, the money raised by One Bag Habit will be donated to projects promoting sustainable development, whether that be by reducing the environmental impact of our production chain, or by developing methods that allow for more sustainable cultivation or better ways of recycling old textiles.


The profits from our textile collection scheme, SEK 28,797, have gone towards buying new, better sewing machines for our training centre in Bangladesh, where we give poor women training in sewing with the guarantee of a job in the textile industry afterwards.


In addition to One Bag Habit, “Fine as I am” and the profits from our textile collection scheme, KappAhl also supports local aid organisations in all of the countries in which we are active.

For example, in Sweden we support the Majblomman association, who we allow to buy highly discounted gift cards that they can then pass on to families who find it hard to afford things like winter clothes for their children.


Through our recurring campaign, “Fine as I am”, we donate money to the following children’s rights organisations: Bris in Sweden, Kors på halsen in Norway, Mannerheimin Lastensuojeluliitto in Finland and Fundacja Dajemy Dzieciom Siłę in Poland. In the last financial year, these organisations received SEK 2,328,690.


Recently KappAhl joined the Swedish foundation Runda Upp whose mission is to help stores collect and donate money to aid organisations.

By doing this we are giving our customers in our Swedish stores the possibility to round up the sum of their purchase to an amount of their own choice.

The difference is then donated to a local aid organisation – this time, KappAhl is donating the money to the Swedish children’s rights organisation Bris.